FOSTER LOVE PR CAMPAIGN

A Community-Driven PR Campaign Focused on Visibility, Donor Growth, and Youth Impact

NOVEMBER 2025

INTRODUCTION

Foster Love is a 501(c)(3) nonprofit based in Brea, California that supports foster youth across the U.S. through community resources, events, and donor support. Our campaign, “Foster Our Community, Love the Impact,” focused on increasing social media visibility, strengthening community building efforts, and expanding the donor and volunteer network to grow both local and national impact.

We targeted key publics including Orange County foster youth, foster parents, current donors, and potential volunteers to build stronger relationships and long-term support. The campaign centered on expanding awareness, encouraging involvement, and creating a more connected community around Foster Love’s mission.

THE CAMPAIGN

A strategic public relations plan designed to increase awareness, strengthen community engagement, and expand donor support.

BACKGROUND

CURRENT SITUATION

The Campaign

CORE PROBLEM

If Foster Love does not expand its social media presence and donor network, it will miss the opportunity to increase regional visibility, secure sustainable funding, and strengthen its impact on foster youth nationwide.

  • Establish at least 3 additional corporate sponsorships by December 2026.

  • Increase the number of individual monthly donors by 15% by August 2026.

  • Facilitate at least 3 donor appreciation events in Orange County by August 2026

  • Incentivize existing donors to purchase a gala table – top fundraising table earning an exclusive/all-inclusive wine tasting trip.

  • Partner with at least 10 influencers to create an influencer ambassador program by June 2026.

  • Partner withat least 5 influencers to attend Disney Days by July of 2026.

  • Reach 400K followers on Foster Love’s Instagram account by June 2026 through influencer marketing.

  • Reach 30K followers on Foster Love’s TikTok account by June 2026 through influencer marketing.

  • Partner with at least 3 influencers per large-scale team build event.

  • Establish a new merchandise line (ie: stickers, t-shirts, sweatshirts, tote bags, hats, etc.).

  • Develop a cohesive and recognizable design that strengthens Foster Love’s brand identity.

  • Create specific limited time merchandise for Disney Days.

  • Collaborate with Foster Love influencer ambassador program to promote the merchandise launch.

The Campaign

EVENT OVERVIEW

BIG IDEA

Host a Foster Love Family Night in Orange County.

PRE- EVENT

  • Social and email promotion campaigns

  • Local business sponsorship outreach

  • Volunteer coordination and merchandise preparation

The campaign’s central activation was Foster Love Family Night, a community-focused event designed to bring together foster youth, families, donors, and volunteers through storytelling, activities, and hands-on giving opportunities. The event strategy followed a three-phase approach to maximize awareness, engagement, and long-term support.

DURING EVENT

  • Youth performances and impact storytelling

  • Donation stations and merchandise booths

  • Live social media coverage and branded hashtag engagement

POST-EVENT

  • Thank-you emails and recap content

  • Follow-up storytelling and volunteer reflections

  • Personalized gratitude outreach and donor retention efforts

COMMUNICATION TACTICS

The Campaign

ROLE & PROJECT EXECUTION

My strategic, creative, and production contributions to the Foster Love campaign from concept to final presentation.

CONTRIBUTION

This project was completed as part of a collaborative senior PR team, where responsibilities were delegated weekly across research, strategy, and creative development. I primarily focused on the strategic and creative direction of the campaign, including the development of the Foster Love Family Night activation concept, campaign messaging, and visual branding elements.

In addition to strategy, I contributed to the design and layout of the final campaign book and presentation materials. I also created merchandise concepts that the nonprofit expressed interest in implementing, as well as a mock PR kit to support media outreach and brand visibility.

PROJECT SCALE & PRESENTATION

Over the course of the semester, our team developed an 86-page comprehensive PR campaign book that compiled research insights, audience analysis, strategic planning, and creative deliverables. The project extended beyond planning into full production, including book design, formatting, and professional binding.

The final campaign was presented in a 10-minute formal presentation to our assigned nonprofit representative alongside other nonprofit partners and PR teams. This experience strengthened my skills in collaborative project management, long-form campaign development, and professional client presentation.